Beauty Marks: Recent Comments

Comment on Destination: The Colony of Rhode Island and Providence Plantations and the Commonwealth of Massachusetts

Jessica Stone Levy — Wed, 02 Jul 2008 14:11:15 GMT

My pleasure, as always!

Comment on Destination: The Colony of Rhode Island and Providence Plantations and the Commonwealth of Massachusetts

Jamie Lettis — Wed, 02 Jul 2008 11:47:23 GMT

That sign is too much -- love it. Thanks for a much-needed afternoon chuckle. Safe travels!

Comment on Destination: The Colony of Rhode Island and Providence Plantations and the Commonwealth of Massachusetts

Jessica Stone Levy — Tue, 01 Jul 2008 11:01:29 GMT

I'm impressed that you can find that glass one-eighth full!

Comment on Destination: The Colony of Rhode Island and Providence Plantations and the Commonwealth of Massachusetts

Nancy — Tue, 01 Jul 2008 10:49:50 GMT

Not only is that sign a flagrant example of apostrophe abuse, the punctuation isn't even a real apostrophe--it's a foot mark. And yet ... how touching that the designer actually picked out an appropriate typeface (Caslon Antique, or something close).

Comment on Marketing 1, trademark lawyers 0

Jessica Stone Levy — Sat, 21 Jun 2008 07:32:44 GMT

I agree about HR 683 completely. And again, I am impressed with JetBlue's creative team and their choice. My caution is just to the extent that a wily competitor nicks a variation of the term "jet" for its own campaign and JetBlue tries to enforce whatever rights it may have. Believe me, I am a firm proponent of advising clients to select non-protectable marks if the descriptive or generic term is what they want, because it saves time and money -- with the caveat, however, that the moneysaving also comes on the enforcement end.

Comment on Marketing 1, trademark lawyers 0

the last skunk — Sat, 21 Jun 2008 07:25:23 GMT

JetBlue's creative team understands that: 1. you don't have to own it exclusively to be successful and profitable, 2. Owning it wouldn't make it any easier for their clients to swallow.

It is about time that we realize that HR683 is an abomination of a free market and absurd in a global marketplace. The only beneficiary of the goldrush of marks is the USPTO and the legal system that tries to deny the truth of genericide, and created the fiction of dilution,(one of the few valid arguments is the prevention of source deception.)

Comment on Marketing 1, trademark lawyers 0

Jessica Stone Levy — Fri, 20 Jun 2008 14:47:27 GMT

I'm not saying that JetBlue is going to try to enforce it - just that if they do, it'd be difficult. And that this choice of slogan is emblematic to me of the struggles that often ensue between marketing and legal. Don't get me wrong - I think the slogan is quite cute.

Comment on Marketing 1, trademark lawyers 0

Trademark Lawyer — Fri, 20 Jun 2008 14:30:18 GMT

So what? Who says JetBlue is going to try to enforce any kind of exclusivity anyway? Just a short campaign slogan that's getting the punch the company want and marketing rightly "won."

Comment on Marketing 1, trademark lawyers 0

Jessica Stone Levy — Thu, 29 May 2008 15:35:47 GMT

It's batacas, those fabric thingies that people punch each other with to get out their aggressions.

Comment on Marketing 1, trademark lawyers 0

Bob Cumbow — Thu, 29 May 2008 15:06:15 GMT

What is that a picture of? Crayons? Chalk?