Okay, who's the wiseguy who sneaked this one through?
Yes, it's a doozy. Have I not said before that (a) you shouldn't use weight-related terminology when marketing to women; and (b) you should check Urban Dictionary before settling on a product name or trademark, particularly when your colleagues are snickering as you proudly announce the new Chubby Stick? (Did they even look at the product?)
I once again turn to Arrested Development for validation of my discomfort with this name, and shall let the words of Tobias Funke illustrate the magnitude of this naming decision.
I'd say they blew it.