Going green

Just a quick post to placate my impatient readership (hi again, Dad!).  I am not normally a fan of using "green" to convey the eco-friendliness of a product.  I think it can be overused and thus not distinctive.  I'll make exceptions, however, and I just drank one this weekend:



This amber ale from the Deschutes Brewery was the perfect refresher after a morning on the slopes at Vail yesterday.  Of course, the fact that it accompanied some amazing dishes from the bar at Larkspur Restaurant didn't hurt.

But back to the trademark: I think "Green Lakes" is a great mark that enables Deschutes to both suggest the organic nature and other attributes of its beer and also evoke an appealing image.

Cheers!

Photo from Deschutes Brewery website.

 

Posted by Jessica Stone Levy at 1/9/2011 3:32 PM
Categories: Food, destination

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  • 1/12/2011 1:32 PM Fritinancy wrote:
    Why am I reminded of Rainier Ale? Oh yeah: Green Death.
  • 1/12/2011 2:21 PM Jessica Stone Levy wrote:
    Well, you link all those and now I'm thinking Green River - and possibly less enthusiastic about the mark than I was initially!
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