Destination: New York

Summer's here and the time is right for dancin' in the streets . . . or at least for some vacation.  The third bat mitzvah in our family this year took us to New Jersey, so we figured why not take the family en masse, and then leave the kids for quality time with the grandparents while we took advantage of increased proximity to Europe, specifically the Cote d'Azur?  It proved to be a great idea indeed, and I'll be posting more on the sunny south of France shortly. 

But first, what I'm sure is a completely unoriginal observation:




Irrespective of the financial woes Citicorp is sustaining now, I always think it's a bad idea to select a name that immediately suggests its derogatory version to the public.  Even the kids figured this one out. 

More fun on the way! 



 

What did you think of this article?




Trackbacks
  • Trackbacks are closed for this post.
Comments

  • 6/23/2009 5:46 PM Eric wrote:
    But doesn't that preclude Citibank from using "Citi" as an adjective in any context? Tough to use a trademark properly without using it as an adjective.
    Reply to this
  • 6/23/2009 5:55 PM Jessica Stone Levy wrote:
    Technically it's fine as a trademark and they make appropriate trademark use, and branch out with their mark in a way that doesn't trouble me.  My issue is just one that's inherent in the name - just as we used to refer to "Shitty Bank," you can now refer to "Shitty Field," should you wish to render commentary and identify in one fell swoop.

    Reply to this
Leave a comment

Submitted comments are subject to moderation before being displayed.

 Enter the above security code (required)

 Name (required)

 Email (will not be published) (required)

 Website

Your comment is 0 characters limited to 3000 characters.