Political Meta-Commentary; or, Destination: Pueblo
“Change isn’t just a slogan.” That's Barack Obama today in New Mexico, commenting on John McCain's recent habit of swiping Obama slogans. It's an interesting push-pull on the descriptiveness issue: Obama, by providing concrete evidence of the changes he hopes to make as President (e.g., on health care), uses "change" descriptively and comparatively. McCain's use, on the other hand, is suggestive to the extent he's not offering proposals for change - yet descriptive if we're looking at his flipflopping on issues.
Now for a gratuitous Obama photo, taken Monday in Pueblo, Colorado: 
I figure that Obama's repeated mention of McCain's slogan theft is a faint but legitimate excuse for introducing more political discussion on a trademark blog. Plus, in the immortal words of Queen Elizabeth in BlackAdder, "who's Queen?"
UPDATE: Adding this video about the change issue called "Senator Obama, closed captioned for the badass-impaired." 23/6 is a great resource for campaign snark.



Looking at trademark filings for the candidates, it seems most of the slogans are quite bizarre & mostly from individuals:
http://www.cisenseblog.com/2008/09/19/21-bizarre-presidential-brands-and-trademarks/
Broccoli Obama? where does that fit on the distinctiveness spectrum?
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Not to mention the fact that product sold under some of these would violate the candidates' rights of publicity.
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Good point. I wouldn't expect to see any of those marks in the USPTO Gazette anytime soon!
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