Olympics Brandwatch

Watching the women's bike racing right now, as the peloton slogs through the rain and pollution.  Give me the Tour de France any day for scenery, but one thing that caught my eye was the bicycle brand Cervelo. What a great name: it combines the French words for brain and bicycle, and is not appallingly unpronounceable in English.  Bravo!
    

Posted by Jessica Stone Levy at 8/10/2008 11:24 AM
Categories: Francophilia/-phonia, Transportation

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  • 8/10/2008 12:39 PM Suzie wrote:
    Of course - Cervelo is a Canadian company (built right here in Toronto. We are a proud people who know our Frenglish and brand accordingly. Now, if you Yankees could just not mangle it too much, as you did with your Betty Crocker Potatoes AW Grawtin.
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  • 8/11/2008 2:24 PM Paul wrote:
    Hmm...I'm not convinced that French or English brains were active in the design of a bike with no pedals. I'm just saying.
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  • 8/11/2008 3:00 PM Jessica Stone Levy wrote:
    Uh, it's stylized?  Nope, you snagged me.  Good catch.
    Reply to this
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