At least I have The Essentialist to help me.  Updated daily, so they say, the site provides remedial help for those of us Manhattan expatriates who still think somehow, deep down, despite all the carpooling and fleece and sensible shoes, we retain some modicum of cool.  Granted, I don't get it all: the Nike Super Blazers leave me tepid. I do, however, completely agree that Roger Federer for Capresso is a total dud.  And if you can't get the suburban mom vote with Roger Federer you have failed beyond your wildest imaginings, let me tell you.  Finally, Rado watches?  Yes.  In my dreams, but yes.